There's More to Life Than Paragraphs

This article by Alisa Bowman at Problogger.net is a great instruction for learning to write fast. What are the main benefits from the article in my estimation, you ask? They are as follows:

• Decide on the blog post format or article format before you begin writing. Will it be a Q&A, list, tips, or paragraph form?
• Remember, there are other things besides your standard multi-paragraph article, see above, especially when writing for the time-starved Web audience.

It's a great article and will help you accomplish more.

Note: If you'll notice, I cleverly disguised a bulleted list in this post.

Product Reviews on Your Blog

I recently wrote a review of a set of Mizuno golf irons for another site. To be brief, I loved the irons, which were made for low-handicappers. The only, I mean the one and only, thing I could find wrong with them was that they won't work for high-handicap golfers.

The editor reviewing the article asked me if I was receiving anything from Mizuno for writing what amounted to an advertisement.

I certainly hadn't received anything for writing the piece, but it is a good illustration of the dangers inherent in writing product reviews. Certainly, we need to be honest in our assessments, and usually the final product is fair for everyone; consumer and manufacturer. Occassionally, you will review a product that is either clearly superior or inferior. No matter the side you come down on, you will get some negative feedback from anyone who disagrees. Be prepared!

In my case, I understand the editor's point of view. He wants ensure consumers get their money's worth from the product after reading my review. My task is to now re-write the piece so that it "sounds" better for all involved.

Product reviews are fun to do. You often get free stuff to use and keep, get to use the stuff at your leisure, tell everyone your opinion and generally get paid for your article. But, as I have learned after doing several reviews, you have to maintain the appearance of objectivity, even if you become a lifelong fan, or hater, of the product.

How To Get An Assignment Without A Query Letter

It's tough enough to write every day, especially if you are maintaining a blog. That makes even the thought of writing a query letter so very unappealing. Not only does the query letter have to be perfect, it has to be powerful, moving, funny, and on and on.

Yes, there are times you must write a query letter, but, as Jennie Cromie explains in this article, How To Land Assignments Without Writing Queries, there's another way!

Wicked Awesome Content

The ultimate goal for any blog is to have readers, lots of readers. Your blog might not seek monetary gain, but it does seek readers. There are a few blogs being faithfully posted to every day or every week without any attempt to reach anyone. They exist only to please the writer.

Not that there’s anything wrong with maintaining a blog as personal therapy of some sort, but most of those will reach the point of “What’s the point?”

Sports blogs are no different than any other blog; they need readers, viewers, subscribers, to survive, they need great content. Despite what some may say about what you can do with all the advice you receive, if you try to grow a blog without awesome content, make that wicked awesome content, you won’t have a blog for long.

New Blogs Face a Daily Battle

You’re reading a new blog, one that is fighting every other blog on the Net to gain attention and readers. If I don’t separate Sports Writer HQ from the pack, if I don’t make an impact among sports writers and sports bloggers, I’ll be writing about something else a year from now. I’ve done what every person who wants to reach people through a blog should do; I’ve found a group (sports writers and bloggers) that is under-served, and found that there is an audience. Now, the next logical step for me is to get people to trust this blog through great content, information they can use, information that will make a positive impact on their readership and their bank accounts.

Develop Trust

Yes, your readers need to trust you. If they come to your site and find validity in what you’re saying, if they find value in the resources you provide, and if they see the same results day-after-day, week-after-week, month-after-month, you have gained trust. The ONLY way you can start building a relationship with readers is to provide them with what they need, Wicked Awesome Content.

Wicked Awesome Case Studies

ArmchairGolfBlog.blogspot.com - Here’s a golf blog that doesn’t give you scores and recaps of Tiger’s latest round. Armchair knows that any golf fan can turn on the Golf Channel or GolfChannel.com and find the same thing and much more quickly. What it does provide is timely and relevant commentary on golf news, but in a way that appeals to avid golf fans. In my opinion, Armchair's appeal lies in it’s common sense, humanity and the dry humor it applies to the golf world. Take a look at these three recent posts and you’ll have a great sense of why it attracts readers and participation through comments.

Bob Thomas: Golf Saved His Life
Harrington Gets Tiger’s Player of the Year Vote
Bad Bet for Freddie Couples

Armchair sets itself apart from many other sites by giving readers consistent posts, virtually every day. People hate to return to a blog only to see that it hasn’t been updated in weeks or even days. If they know they’re going to get fresh posts, they’re more likely to return. There are lots of blogs that do the same thing as Armchair, but not as consistently, which is a clear reason it remains successful.

ProBlogger.net - Simply put, one of the most successful blogs today, yesterday, and, because blog creator Darren Rowse loves and knows what he’s doing, in the future.

In a recent interview, Rowse admitted that when he started his first blog in 2002, he had virtually no blogging or coding skills. As he stated, “I often joke about a time I had to ask another blogger how to make text bold - my understanding of html, coding, design was pretty much non existent.” How far away 2002 must seem to him.

What started as a desire to write a personal blog soon developed into a way to make some extra money, then into a part-time living, then into a full-time living, then into mega-success.

He achieved success through finding what his readers wanted, focusing on that niche (initially it was cameras) and writing killer content. Because advertisers wanted a tightly focused blog and readers who were interested in exactly what they had to sell, monetary success came.

ProBlogger.net continues to deliver consistent and powerful content that bloggers want. It’s also content that aides in their success, which, for most blogs, is the bottom line.

Remember, shoot for wicked awesome content, and don’t fall short.

Every Blog Niche Is Created Equal

I, for one, believe that sports blogs are just as relevant to daily life as the next niche. Tech blogs, writing blogs, sports blogs, dust bunny blogs? All relevant and useful. The thing that sports blogs have to guard against is the perception that all they have to say is something like, "Dude, the Patriots were wicked awesome last night." That may be the case for some sports blogs. If so, it may be what its readers are searching for.

If you have readers, your blog means something to someone. Judging from the number of sports blogs, they mean a great deal to lots of people. Just as in the Great Depression (today's economy doesn't quite get us there, yet), sports, movies, music, all served as an escape from the pain and toil of daily life. You're blog may be doing just fine talking about the Wicked Awesome Patriots. That may be what brings in your target audience and keeps them around.

You may have lots of fans and readers, but keep in mind that you are filling a need. Listening to what they want is critical to maintaining your readership and relevance.

If your blog is struggling, losing readers and subscribers, or failing to gain a foothold, try some new things. Expand from box scores and game recaps, after all, readers can get that from ESPN or other well-known outlets. They may want something more from you; something on which they can agree, something with which they disagree, something controversial. It's your job to find what that "something" is.

You may have a blog for your own personal gratification, but if you have readers, you have a responsibility to them. When times are tough for many, like today, a sports blog, tech blog, dust bunny blog, or whatever niche your blog serves, becomes more important to its readers. Unless, of course, you have no interest in how many people see your blog.

Fill the needs with wicked awesome content and your blog will begin to thrive.

The Sports Blogger Marketer

If you plan to earn a good income from your sports blog, you had better learn some marketing skills, too. At least that's what David Risley, guest poster at ProBlogger.net proposes in this post: How a Blogger Creates a REAL Full-Time Income.

I must say, I tend to agree

Non-Conformity in a Sports Blog?

Absolutely!

I was just reading a non-sports related blog, The Art of Non-Conformity, which was recommended by a follower on Twitter. More specifically, I was reading how the writer/editor of the blog, Chris Guillebeau, defines non-conformity; “a lack of orthodoxy in thoughts or beliefs” or “the refusal to accept established customs, attitudes, or ideas.”

Certainly, a reckless application of non-conformity often results in black lipstick and a chain running from nose to earlobe, not that there's anything wrong with that. Let's just say it can lead to misunderstanding. Misunderstanding, when you're trying to establish a successful blog, or any business, can lead to very few readers (customers).

Wise use of non-conformity can lead to your blog emerging from the pack and forging ahead of everyone else.

It's usually the first mover in any field that enjoys the most prosperity and name recognition. Who was the second company in YouTube's corner of the Net? Some technology fans may know, but most don't recall and never knew. How about MySpace's competitors? You could say that Facebook and Twitter do the same things as MySpace, but they all fill social networking needs differently.

Facebook and Twitter didn't simply mimic a predecessor, they forged their own identities. As a sports blog editor, you can ensure the look, content, multimedia, posts, guests, name, use of available marketing tools, everything is uniquely yours and recognizable as yours. Your vision and passion for your topic can show through in every part of your blog. That vision and passion is what will set you apart, if used wisely.

Mimicry of a popular site, just because it's popular, can mean certain death for your blog.

My Dream Sports Job

Traveling, reviewing golf courses, resorts, spas, great destinations; sounds like a dream job. Have a look at this job posting in the Sports Journalist.com forums.

Seriously, it sounds like a great job and it's for WorldGolf.com, one of the biggest and best golf sites.

Tremendous Video from New Media Expo Keynote

Not a sports writer, though he admittedly loves sports, Gary Vaynerchuck presents a ton of excellent points in his keynote address at the New Media Expo a few months ago. Watch the video below. It's pretty long, but worth the time.

Community and Contact, folks. It's all about community and contact, and content, of course.

Great Tip on Twitter

In the tradition of Twitter.com, 140 characters or less(from here on).

TwiTip, Twitter tips blog by Darren Rowse, gives some great advice for people looking to market stuff.

Under 140, told you so.