There are only a few things worse than trying to read the sports page or a sports-related magazine and discovering the sports writer thinks he's below quota on ten-dollar words. I want the sports. I may even want your opinion. I do not want to know the extent of your vocabulary. I think most readers are like me.
There are scholarly journals where "big words" are completely at home, but not in a column about how fans shouldn't boo Joe College after he's thrown his third interception in one game. I believe it's a fatal mistake for a writer, particularly a freelancer who doesn't have the security of a full-time position with the publication.
Just as you would take care to be grammatically correct, also know your audience and what they want or don't want.
Just one man's opinion.
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