According to freelance writer extraordinaire, Bob Bly, the most common writing mistake you can make is not possessing a wide knowledge and deep understanding of your subject. He says, "...if you lack mastery of your topic, your writing willl be vague, unfocused and have little value, credibility, and authority."
To combat this, Bly says, among other things, you should simply educate yourself. If you're writing about something, anything, it generally means you have an interest in the subject, particularly if you are a freelancer. That being the case, it shouldn't be too difficult to deepen your knowledge.
After gaining the requisite knowledge of your subject, according to Bly, organize your content for maximum impact, make your subject clear to the reader, and polish your prose.
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