Wednesday, December 17, 2008

Non-Conformity in a Sports Blog?


I was just reading a non-sports related blog, The Art of Non-Conformity, which was recommended by a follower on Twitter. More specifically, I was reading how the writer/editor of the blog, Chris Guillebeau, defines non-conformity; “a lack of orthodoxy in thoughts or beliefs” or “the refusal to accept established customs, attitudes, or ideas.”

Certainly, a reckless application of non-conformity often results in black lipstick and a chain running from nose to earlobe, not that there's anything wrong with that. Let's just say it can lead to misunderstanding. Misunderstanding, when you're trying to establish a successful blog, or any business, can lead to very few readers (customers).

Wise use of non-conformity can lead to your blog emerging from the pack and forging ahead of everyone else.

It's usually the first mover in any field that enjoys the most prosperity and name recognition. Who was the second company in YouTube's corner of the Net? Some technology fans may know, but most don't recall and never knew. How about MySpace's competitors? You could say that Facebook and Twitter do the same things as MySpace, but they all fill social networking needs differently.

Facebook and Twitter didn't simply mimic a predecessor, they forged their own identities. As a sports blog editor, you can ensure the look, content, multimedia, posts, guests, name, use of available marketing tools, everything is uniquely yours and recognizable as yours. Your vision and passion for your topic can show through in every part of your blog. That vision and passion is what will set you apart, if used wisely.

Mimicry of a popular site, just because it's popular, can mean certain death for your blog.

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