I've stumbled across a blog called Feverbee. It isn't a sports blog, but it is, according to many, one of the best business-to-business (b2b) blogs on the Net.
How it relates here is found in this blog post, VIP In The Building.
What a great idea! Having a VIP guest, either in an online discussion period, or even to be a guest writer, can give your traffic (and income) a boost. Perfect for a sports blog!
For example, I live in a town of about 250,000 with the state's second largest newspaper and three of the largest television stations. Convincing one of the local sports writers or sportscasters to make an appearance on this blog, accompanied by mention of the appearance on the paper's/TV station's website could be golden!
I'll test it out and let you know how it goes in the next few weeks.
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